Why Storytelling is the best sales tool for Farm Estates
May 26, 2025
The real estate market in Nigeria has grown to become very competitive. Hence, only a simple photo of lush farmland or listing acreage does not cut it anymore. Buyers are more drawn to sellers that are not just trying to sell to them. They are drawn to sellers who make them feel something about the land. They want to envision a future, build a dream, and connect with a purpose. With this, storytelling becomes your greatest asset as a farm estate owner looking to stand out. At Pryme Point Farm Estate, we’ve seen firsthand how powerful stories can turn hesitation into conviction and undecided prospects into proud landowners.
Buying a farm estate is more than just a transaction. It is an emotional investment building up to legacy, freedom or self-reliance. You need to be able to convey these deep values to your prospective buyers. One of the best ways to do this is with stories. You can start by building a compelling narrative beyond the soil, trees and boundaries. You can create emotional touchpoints for the buyers by describing kids running through the fields or the scent of herbs in their bloom. At Pryme Point Farm Estate, we don’t just talk about hectares—we talk about heritage, purpose, and possibility.
You can also progress by starting off with your “why”. Effective storytelling will lead you to answer the following questions: why was the land developed? Why is this estate different from others? Who is it perfect for? Then, it transitions into a story of transformation. For example, talk about a woman who has always longed for a life closer to nature and away from the city bustle. This woman purchases two acres at your farm estate; she has just bought into a new source of income, and she has planted a new lifestyle. This approach does two things: it creates relatability and shows real-life results. Buyers want to see themselves in the story.
Visual storytelling adds depth to these words and makes them more tangible. This means you are more intentional about the pictures and videos you put out, making sure that they either tell a story or support a story. You can showcase it with the photo of a family picnicking under a fruit tree or a drone shot over a misty farm. At Pryme Point, we work with visual storytellers to highlight not just what the land looks like but what life on the land feels like. If you want to sell land, you can list facts. If you want to inspire ownership, tell stories.
At Pryme Point Farm Estate, storytelling is not just a strategy—it’s how we connect, build trust, and highlight the value of our farm properties. Whether you’re buying for profit, peace, or posterity, we make sure you don’t just buy land—you buy into a story worth living.
Ready to write your own farm story? Let Pryme Point Farm Estate be the beginning of your next chapter.