How Gen Z and Millennials are Remaking Property Ownership in Nigeria
July 11, 2025
Property used to be something you waited to get after 40. It was considered the ultimate achievement of adulthood, something you bought when you were “finally settled.” But now, people are doing it differently. Gen Z and Millennials are not waiting until middle age to own homes or property. They’re getting it done on their own terms.
At Pryme Point Real Estate, we’ve seen first-hand how this shift is playing out. This generation isn’t just buying property, they’re changing how the whole industry works. Here’s how they’re doing it.
They Start Their Search Online
Newspapers? Not really. Street agents? Perhaps, but only after a look online. A good majority of young property seekers today start looking on their mobiles. Whatever it is, on Instagram, YouTube, or property websites, they want to see pictures, videos, maybe even a virtual tour before calling anyone. At Pryme Point, we detail in tremendous detail with videos, pictures, and even aerial footage. We also remain active on our social media platforms so that everyone is able to find us and stay informed.
They Don’t Want to Be Tied Down
For generations past, buying property was all about finally “settling down.” For Millennials and Gen Zers, it’s more a matter of freedom. They desire homes they can rent out, flip, or use in flexible ways; maybe live in one half and rent out the other half. That’s why we offer properties that are used for more than one purpose like duplexes where you can reside as well as earn from renting out the flats. It’s not just living, it’s earning.
They’re Investing to Grow, Not Just to Show
This generation is not buying land to say that they are owners of land. They consider it a way to achieve financial freedom. If it’s land flipping, collecting rent, or investing in property for long-term value, the mindset is different. At Pryme Point, we sit down with young clients and help them figure out where to shop, what to avoid, and how to make payment plans that work for their pocket. We also offer the ability to pay bit by bit because we know not everyone is ready to pay the full amount upfront.
They Like Smart, Clean, and Green
This generation loves tech and cares about the environment. A lot of them ask about solar panels, water systems, and smart home features like remote-controlled lights or security alerts. They want homes that look modern and run efficiently. That’s why we’re working on estates that include energy-saving options and modern tech, not because it sounds fancy, but because our clients genuinely ask for them.
They Want More Than Just a House
Gen Z and Millennials require a place that will make them feel like a community. They love shared spaces like co-working lounges, mini parks, gyms, and game rooms. They require someplace that is conducive to work and play. Our newer estates at Pryme Point incorporate walkable designs, green areas, and spaces where people can truly meet and become friends, not just live alone.
They Ask Questions and Expect Straight Answers
Young consumers don’t believe you. They’ll Google it, read reviews, ask questions, and come back with more questions. That’s a good thing. It means that they’re educated and careful. That’s why we do our live sessions every once in a while, send out informative guides, and try our best to keep things as open as possible. From explaining titles on land to breaking down payment plans, we’re here to inform not misinform.
The future of Nigerian property is not just building houses; it’s understanding those who buy them. Millennials and Gen Z are making new rules. They’re bold, inquisitive, and determined to make smart choices early. We’re not out of date at Pryme Point Real Estate. We’re partnering with this new generation of buyers to help them become owners of property that is right for their goals, lifestyle, and budget. It’s your first property or your first money-making house, we’ll help guide you through it.